The transition to a more circular and sustainable private residential sector in Europe is gaining momentum. While some early adopters of circular processes in construction and renovation projects have made significant strides, circularity is still far from being widely adopted in the sector. This webinar session aims to explore how circular principles can be exploited thanks to the business models for the private housing sector developed by the University of Bologna under the scope of EU-funded project Drive 0, based on the experiences of two pilots which will be presented to inspire replication. For a more comprehensive approach on how circularity practices are important and should be utilised in private residential buildings, the webinar will try to count with the presentation of a keynote speaker from European Commission, followed by a round-table discussion to assess existing pioneer market experiences, adding representatives from the private real estate sector in Sweden and Finland, the construction sector (SMEs) and consumers. This exercise will allow for exchanging on the challenges, best practices, and necessary changes to EU policy and private initiative to facilitate the market uptake of circularity in the sector.